June 16, 2026/4 min read/Product Update

The Purplefish Pipeline || June: Introducing Smart Merge (Advanced Roll Up)

The latest on what we're building, what we're learning, and what's improving inside Purplefish.

Adam Sirois & Martin KessCEO & Co-founder / CTO & Co-founder

product updateSmart Mergeadvanced roll uppipe fabrication

A museum exhibit titled 'Early Misclassifications' displaying three identical 90-degree pipe elbows labeled '90', '90 DEG', and '90 degrees', with a docent and visitors, captioned 'For decades, scholars believed these were three separate parts' - illustrating how the same fitting gets written different ways on isometric drawings — Fig. 01 — For decades, scholars believed these were three separate parts.

Purplefish is an AI-powered material takeoff platform for pipe fabrication contractors. Welcome to the latest update on what we're building, what we're learning, and what's improving inside Purplefish.

June has been on fire

A few highlights from the month:

Helped a top-10 pipe fabricator unclog a 6,000+ page ISO bottleneck in less than a week.
New record for biggest packet: 2,586 pages (took half a day including human QA review).
New Purplefish use case: true-ups. Two clients had us take off their as-built spool drawings and compare against our original bid takeoff, measuring how close the estimate was to what they actually built.

Introducing Smart Merge: Advanced Roll Up

You already know the MTO Consolidated View rolls up quantities for line items that are identical. But engineered drawings are messy: the same fitting shows up written different ways. One ISO says ELBOW 90 DEGREE, THREADED, another says ELL 90, TH'D. Same component, different wording, so they don't roll up. Until now, getting those quantities to total meant hand-editing descriptions line by line in Excel.

Smart Merge does that cleanup for you. It reads your MTO, finds the line items that we think are the same product written different ways, and proposes merging them so they roll up cleanly. So far, customers tell us it saves hours per packet.

Purplefish Smart Merge Advanced Roll Up interface showing two pipe elbow line items written different ways - ELBOW 90 DEGREE THREADED and ELL 90 TH'D - being consolidated into a single line item, with highlighted discrepancies and reasoning for the merge

Fig. 02 — Smart Merge proposes consolidating line items that are the same product written different ways.

And the estimator stays in control the whole way. Every merge is just a suggestion: keep the ones that are right, skip the ones that aren't, edit any wording, and apply when you're ready. Nothing is deleted, and you can undo anytime.

A customer message about Smart Merge reading: 'So what's good about this is, like you said, you're not dependent upon the AI to get it right. You're actually showing where it's different and letting you decide. So that right there is a great feature.'

Fig. 03 — A customer on why estimator control matters.

What's next?

We've been building labor takeoff (LTO), the natural companion to material takeoff. The v1 of our LTO product is now live in internal testing, and soon we'll roll it out to a small group of beta customers, with a wider release to follow once it's ready. More to come.

Full bore ahead,

Adam & Martin
& the Purplefish Team

June has been on fire

Introducing Smart Merge: Advanced Roll Up

What's next?

Book a 30-minute walkthrough on your ISOs.